Ingredients for great mobile web

In general, all of the aspects which make for a great desktop web app application will also contribute to an excellent mobile experience - both phone and tablet. However, there are additional elements which are unique to providing an optimized mobile experience (highest priority listed first).

More ideas? Please let me know.

Thanks to @briandotnet, @DJJeffPrice, @Dave Jones, @bobbeaton for their input on this list.

 
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Nike’s iOS-first mobile strategy

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