Culture building at LinkedIn
Not to be outdone by the Netflix culture document, LinkedIn posts its own guide on how it became awesome. Lots of great nuggets here, but my biggest takeaway is the focus on making all roles part of an integrated product team. If you want to run a company focused solely on engineering, fine. However, if you want to run a company which more often produces products that customers love to use, then you better ensure your team is more than just a collection of brilliant engineers. Like LinkedIn, I believe great product starts with recruiting, and is built with a multi-disciplinary team who enjoy working together and who all focus on the customer first.
(UX + Dev + QE + Recruiting + Program Mgmt + Product Mgmt) * Passion = Best chance at winning in the long run.